Increase the value of existing products, services and business by adding the elements of social problems
Social marketing, SDGs related business development
Childcare products industry
Competition is intensified due to commoditization and decline in unit cost for childcare products.
Since differentiation is difficult for only providing the normal price and quality, we suggested to add childcare / education information to products as an optional service.
Adding values of SDGs.3 Good health and well-being SDGs.4 Quality education to the product itself.
Successfully raised the repurchase rate.
Brought positive effects through the improvement of financial metrics and high evaluation for ESG.